B2B ou B2C, l’importance de l’enrichissement de vos données

Data appending

B2B / B2C

B2B ou B2C, l’importance de l’enrichissement de vos données

Getting to better know your customers and prospects in order to adapt your multi-channel marketing campaigns to strengthen the relationship, optimise your data targeting by selecting the best profiles and the most suitable channel, these are the benefits of B2C and/or B2B data enhancement.

B2B

Which stakes ?

Your data may be fragmented, poorly populated or even obsolete due to an outdated update.

This inaccurate qualification of your databases leads to poor segmentation and the deployment of less effective marketing campaigns.

Our Solutions

Coverage: more than 22 countries in Europe

Official sources of local business registers

An asset for your data

Optimisation de la gestion des données, avec une qualité améliorée et une meilleure qualification grâce aux enrichissements B2B disponibles, afin de les décliner dans votre stratégie

Marketing optimization : Targeting potential customers.

Optimizing the analysis of the responses to your campaigns more into detail, by determining the key success factors, in order to deploy them into your future campaigns.

Optimization of profiling, by understanding who your customers are, their buying behavior.

This will allow you to determine the characteristics of your core target and find the clones of your customers.

Geographical scope

France

More than 20 countries in Europe (see our terms and conditions)

Implementation

Service bureau / One shot mode

Saas : automated processing in batch mode

Transactional mode / web service

B2C

Which stakes ?

Collecting, managing and updating data is becoming essential to enable companies to exploit with ease the increasing flow of collected data.

Appending processes will enable you to make effective decisions to interact with your customers, have a unified view of them and increase your communication performance while optimizing the associated costs.

Our Solutions

This profiling is carried out by using a segmentation system linking the address to demographic, socio-economic and lifestyle information.

The sources are coming from national local censuses, official registers, as well as some additional behavioural bases for certain variables.

An asset for your data

This approach allows you to optimize the relationship with your customers, by understanding who they are, where they live and how they live.

Your direct marketing campaigns are optimized thanks to a better knowledge of your customers and your core target.

Planning of marketing actions based on the most complete possible data :

- Improving acquisition rates and reducing costs
- Identifying cross-selling opportunities and increasing retention
- Communication strategies and the creation of a strong and profitable customer relationship (ROI)
- Have a clear view of online and offline customers
- Understanding of catchment areas
- Identification of new sites
– Benchmark

Geographical scope

France

More than 45 countries in the world

Implementation

Service bureau / One shot mode

Saas : automated processing in batch mode

Transactional mode / web service

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