B2C enrichment
Mieux connaître vos clients et prospects afin d’adapter vos campagnes marketing multicanal pour renforcer la relation, optimiser le ciblage de vos données en sélectionnant les meilleurs profils et le canal le plus adapté, tels sont les atouts des enrichissements de données B2C.
Which stakes ?
Collecting, managing and updating data is becoming essential to enable companies to exploit with ease the increasing flow of collected data.
Les traitements d’enrichissement vous permettront de prendre des décisions efficaces pour interagir avec vos clients, en avoir une vision unifiée et augmenter vos performances de communication tout en optimisant les coûts associés.
Our Solutions
Ce profiling est effectué grâce à un système de segmentation reliant l’adresse à des informations démographiques, socio-économiques et de style de vie.
The sources are coming from national local censuses, official registers, as well as some additional behavioural bases for certain variables.
An asset for your data
This approach allows you to optimize the relationship with your customers, by understanding who they are, where they live and how they live.
Your direct marketing campaigns are optimized thanks to a better knowledge of your customers and your core target.
Planning of marketing actions based on the most complete possible data :
- Improving acquisition rates and reducing costs
- Identifying cross-selling opportunities and increasing retention
- Communication strategies and the creation of a strong and profitable customer relationship (ROI)
- Have a clear view of online and offline customers
- Understanding of catchment areas
- Identification of new sites
– Benchmark
Geographical scope
France
More than 45 countries in the world
Implementation
Service bureau / One shot mode
