Data appending
B2B / B2C
Getting to better know your customers and prospects in order to adapt your multi-channel marketing campaigns to strengthen the relationship, optimise your data targeting by selecting the best profiles and the most suitable channel, these are the benefits of B2C and/or B2B data enhancement.
B2B
Which stakes ?
Your data may be fragmented, poorly populated or even obsolete due to an outdated update.
This inaccurate qualification of your databases leads to poor segmentation and the deployment of less effective marketing campaigns.
Our Solutions
Coverage: more than 22 countries in Europe
Official sources of local business registers
An asset for your data
Through B2B enrichment, optimize data management, with improved quality and better qualification thanks to the available enhancements, in order to implement them in your strategy.
Marketing optimization : Targeting potential customers.
Optimizing the analysis of the responses to your campaigns more into detail, by determining the key success factors, in order to deploy them into your future campaigns.
Optimization of profiling, by understanding who your customers are, their buying behavior.
This will allow you to determine the characteristics of your core target and find the clones of your customers.
Geographical scope
France
More than 20 countries in Europe (see our terms and conditions)
Implementation
Service bureau / One shot mode
B2C
Which stakes ?
Collecting, managing and updating data is becoming essential to enable companies to exploit with ease the increasing flow of collected data.
Appending processes will enable you to make effective decisions to interact with your customers, have a unified view of them and increase your communication performance while optimizing the associated costs.
Our Solutions
This profiling is carried out by using a segmentation system linking the address to demographic, socio-economic and lifestyle information.
The sources are coming from national local censuses, official registers, as well as some additional behavioural bases for certain variables.
An asset for your data
This approach allows you to optimize the relationship with your customers, by understanding who they are, where they live and how they live.
Your direct marketing campaigns are optimized thanks to a better knowledge of your customers and your core target.
Planning of marketing actions based on the most complete possible data :
- Improving acquisition rates and reducing costs
- Identifying cross-selling opportunities and increasing retention
- Communication strategies and the creation of a strong and profitable customer relationship (ROI)
- Have a clear view of online and offline customers
- Understanding of catchment areas
- Identification of new sites
– Benchmark
Geographical scope
France
More than 45 countries in the world
Implementation
Service bureau / One shot mode
